The world of golf apparel just got a massive shakeup. After years with his previous sponsor, golf legend Tiger Woods has launched his own standalone brand, ‘Sun Day Red’. The name pays homage to his iconic Sunday final-round uniform, and this video from Golf Today on the Golf Channel gives you the full report on this significant move.
The Meaning Behind ‘Sun Day Red’
Tiger Woods’ choice to launch ‘Sun Day Red’ is more than just a business decision—it’s a nod to one of the most recognizable traditions in sports.
- The Signature Look: Woods has worn a red shirt on the final day of nearly every tournament of his professional career. The brand name formalizes this iconic look.
- The New Identity: The brand is designed to be a lifestyle and performance line, offering more than just shirts but also footwear and accessories. The video will likely discuss the logo, which is a stylized tiger with 15 stripes, representing his 15 major championships.
- The Golf Channel Report: The Golf Today segment will provide expert analysis on what this launch means for Tiger’s continued presence in golf, both on and off the course.
Why the Apparel Line Matters
Tiger Woods’ influence extends far beyond the ropes, and the launch of ‘Sun Day Red’ is a major event for the golf industry, impacting everything from fashion to equipment sales.
- Performance Focus: The apparel is expected to feature high-tech, performance-driven fabrics designed for the modern athlete, reflecting Tiger’s meticulous attention to detail.
- Industry Shift: The move signals a major shift away from his long-time partnership with Nike, a move the video will undoubtedly analyze in depth.
- A New Chapter: This new brand launch marks an exciting new chapter for the champion, allowing him to put his own stamp on his golf and lifestyle gear.
Conclusion
“Tiger Woods unveils new ‘Sun Day Red’ apparel line” is essential viewing for any fan of Tiger Woods, golf fashion, or the golf business. It’s a fascinating look at the creation of a major new brand from one of the greatest athletes of all time.
Curious about the new look? Check on YouTube

